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	<title>Comments on: Dam it! The potential of social media</title>
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	<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/</link>
	<description>positive about social media in business</description>
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		<title>By: May 2008 wrap-up: mess or dazzling facets of a diamond? &#171; flowing motion</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-1564</link>
		<dc:creator>May 2008 wrap-up: mess or dazzling facets of a diamond? &#171; flowing motion</dc:creator>
		<pubDate>Mon, 09 Nov 2009 19:57:43 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-1564</guid>
		<description>[...] to understand the value of the community created by social media: here, here, and [...]</description>
		<content:encoded><![CDATA[<p>[...] to understand the value of the community created by social media: here, here, and [...]</p>
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		<title>By: 140Char &#187; LinkedIn got Twitterized!</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-501</link>
		<dc:creator>140Char &#187; LinkedIn got Twitterized!</dc:creator>
		<pubDate>Tue, 22 Jul 2008 15:57:30 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-501</guid>
		<description>[...] we don&#8217;t have to be too bothered. At Bucks08 Media Camp, we talked about social media being infrastructure. Twitter is definitely infrastructure. Proof? [...]</description>
		<content:encoded><![CDATA[<p>[...] we don&#8217;t have to be too bothered. At Bucks08 Media Camp, we talked about social media being infrastructure. Twitter is definitely infrastructure. Proof? [...]</p>
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	<item>
		<title>By: 5 questions to ask when we initiate an online community &#171; flowing motion</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-443</link>
		<dc:creator>5 questions to ask when we initiate an online community &#171; flowing motion</dc:creator>
		<pubDate>Sun, 22 Jun 2008 17:54:02 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-443</guid>
		<description>[...] a group that was &#8220;thinking&#8221;. After Bucks08, Paul came up with the analogy of a &#8220;dam&#8221; which stores potential. Toby Moores of Sleepy Dog wasn&#8217;t so taken with the image of [...]</description>
		<content:encoded><![CDATA[<p>[...] a group that was &#8220;thinking&#8221;. After Bucks08, Paul came up with the analogy of a &#8220;dam&#8221; which stores potential. Toby Moores of Sleepy Dog wasn&#8217;t so taken with the image of [...]</p>
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		<title>By: Jo</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-359</link>
		<dc:creator>Jo</dc:creator>
		<pubDate>Sun, 25 May 2008 11:55:54 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-359</guid>
		<description>Hi Paul, I think the word potential is important - potential and prediction are often confused.

To stick with the dam analogy, I think we must define potential for what? Like a dam, each community has potential for many things - irrigation, water supply, hydro - and disaster if the wall breaks re: Sichuan. 

Having lived in country where the economy was underpinned with man-made dams (is that sexist?), the usual report, and ongoing anxiety, is % full.  That brings us back to your concepts of capacity and our pre-investment decision.  If we planned for lesser capacity, when we are full we have to let the water out, and that must be planned.  Again, big much talked about decision because of the effect downstream.  And maximum capacity cannot be a matter of wishful thinking: catchment area, gorge, basin, wall, water agreements, cost and expected ROI.

And Tribal IQ probably includes the idea that we should all cross the line together.  There is bound to be some collective agreement and commitment in there somewhere.

This is turning out to be a productive conversation and you started it!  HW rules!</description>
		<content:encoded><![CDATA[<p>Hi Paul, I think the word potential is important &#8211; potential and prediction are often confused.</p>
<p>To stick with the dam analogy, I think we must define potential for what? Like a dam, each community has potential for many things &#8211; irrigation, water supply, hydro &#8211; and disaster if the wall breaks re: Sichuan. </p>
<p>Having lived in country where the economy was underpinned with man-made dams (is that sexist?), the usual report, and ongoing anxiety, is % full.  That brings us back to your concepts of capacity and our pre-investment decision.  If we planned for lesser capacity, when we are full we have to let the water out, and that must be planned.  Again, big much talked about decision because of the effect downstream.  And maximum capacity cannot be a matter of wishful thinking: catchment area, gorge, basin, wall, water agreements, cost and expected ROI.</p>
<p>And Tribal IQ probably includes the idea that we should all cross the line together.  There is bound to be some collective agreement and commitment in there somewhere.</p>
<p>This is turning out to be a productive conversation and you started it!  HW rules!</p>
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	<item>
		<title>By: Jo</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-358</link>
		<dc:creator>Jo</dc:creator>
		<pubDate>Sun, 25 May 2008 11:40:13 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-358</guid>
		<description>Good of you to drop in Scott.   The social media mafia are a good crowd - so yep, maybe July 5 will be the date of much delayed meeting!</description>
		<content:encoded><![CDATA[<p>Good of you to drop in Scott.   The social media mafia are a good crowd &#8211; so yep, maybe July 5 will be the date of much delayed meeting!</p>
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		<title>By: paul imre</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-357</link>
		<dc:creator>paul imre</dc:creator>
		<pubDate>Sun, 25 May 2008 11:19:43 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-357</guid>
		<description>How about defining some units? As Jo has calculated the Obama amplification effect to be 650...... I propose that we name this the Jordan factor. 

fn( x, y, z) = J units of amplification.

Then we can model and compare. (Similar to Goole&#039;s PR, you would pay for that right?)

This would then lead us to think about the other parts of the story... How would you measure potential? You might never see it or you might get a trickle or even a torrent.

The tribal IQ. (Is that a multiplication? add two IQs of 150? or do we get more? Or do we get the slowest ship in the convoy?)</description>
		<content:encoded><![CDATA[<p>How about defining some units? As Jo has calculated the Obama amplification effect to be 650&#8230;&#8230; I propose that we name this the Jordan factor. </p>
<p>fn( x, y, z) = J units of amplification.</p>
<p>Then we can model and compare. (Similar to Goole&#8217;s PR, you would pay for that right?)</p>
<p>This would then lead us to think about the other parts of the story&#8230; How would you measure potential? You might never see it or you might get a trickle or even a torrent.</p>
<p>The tribal IQ. (Is that a multiplication? add two IQs of 150? or do we get more? Or do we get the slowest ship in the convoy?)</p>
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	<item>
		<title>By: Scott McArthur</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-356</link>
		<dc:creator>Scott McArthur</dc:creator>
		<pubDate>Sun, 25 May 2008 10:37:43 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-356</guid>
		<description>This is facinating Jo.  I will see if I can go to the next event - would be good to finally catch up with each other for a proper chat.</description>
		<content:encoded><![CDATA[<p>This is facinating Jo.  I will see if I can go to the next event &#8211; would be good to finally catch up with each other for a proper chat.</p>
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		<title>By: scotchcart</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-350</link>
		<dc:creator>scotchcart</dc:creator>
		<pubDate>Fri, 23 May 2008 14:38:29 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-350</guid>
		<description>Good tip, thanks Paul.  

Someone needs to tell me why I would enjoy Facebook though.  I take one look and run!</description>
		<content:encoded><![CDATA[<p>Good tip, thanks Paul.  </p>
<p>Someone needs to tell me why I would enjoy Facebook though.  I take one look and run!</p>
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		<title>By: paul imre</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-349</link>
		<dc:creator>paul imre</dc:creator>
		<pubDate>Fri, 23 May 2008 07:43:28 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-349</guid>
		<description>Well developed! Next stop the Tribal IQ....</description>
		<content:encoded><![CDATA[<p>Well developed! Next stop the Tribal IQ&#8230;.</p>
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	<item>
		<title>By: A Window on Imre &#187; Blog Archive &#187; More MediaCamp BUCKS 08</title>
		<link>http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/#comment-348</link>
		<dc:creator>A Window on Imre &#187; Blog Archive &#187; More MediaCamp BUCKS 08</dc:creator>
		<pubDate>Fri, 23 May 2008 07:16:37 +0000</pubDate>
		<guid isPermaLink="false">http://flowingmotion.wordpress.com/?p=208#comment-348</guid>
		<description>[...] From Jo Jordan: http://flowingmotion.wordpress.com/2008/05/21/mirror-mirror-on-the-wall-social-media-as-a-mirror/ http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/ [...]</description>
		<content:encoded><![CDATA[<p>[...] From Jo Jordan: <a href="http://flowingmotion.wordpress.com/2008/05/21/mirror-mirror-on-the-wall-social-media-as-a-mirror/" rel="nofollow">http://flowingmotion.wordpress.com/2008/05/21/mirror-mirror-on-the-wall-social-media-as-a-mirror/</a> <a href="http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/" rel="nofollow">http://flowingmotion.wordpress.com/2008/05/22/dam-it-the-potential-of-social-media/</a> [...]</p>
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