Comments on: Tribal IQ and Social Media

By: Jo

Jo — Mon, 30 Jun 2008 22:24:56 +0000

I am so glad you do questions.

We are just beginning! Why do we pull the plug and let the water out of the dam at the end of a conference?

I think social media gives us the tools to help communities communicate, focus, refocus, connect, . . . swoop and swerve like a flock of birds.

We keep talking about ROI or value, but we keep letting the water out (mixing the metaphors but it works for me).

My new phrase is “mashed inbound communication”. People are trying to use social media as outbound communication. Social media lets people talk to us. The potential is in how we listen, understand, respond.

Why don’t we? It takes me days after a conference to sort out my notes, business cards, etc. The conference organizers are exhausted. Hence the usefulness of social media technology.

Get the people who attended to sort it out! The conference builds social capital which you use to leverage you up to the next level etc. Still theoretical – I do have some practical ideas I want to test.

How are you?

By: paul imre

paul imre — Mon, 30 Jun 2008 21:15:34 +0000

Yes, good reply. I can only do questions Where do we go next? Issue debated, done and dusted?

By: scotchcart

scotchcart — Sun, 22 Jun 2008 13:39:30 +0000

3 points (I think).

a. The rope is made in social media by repeated links. The rope thickens and thins with repeated interaction. Agreed.

b. When do we think? It’s a process of ‘emergence’ I think made possible at two levels. Everyone who gets messages within the swarm responds in their own way, like a bird in a flock. So the flock is emerging and swooping and doing whatever else it does as a result of individual responses. At the second level, the message board provides an instant sense of the pattern which allows another level of response. Its quick response rather than prolonged consideration.

c. What about the past? I think this is an acute observation. In the soccer vs work example, we have a group gathered in a room for a conference. We are “new” as a group but we definitely have a past. A lot of social marketing seems to fail because it disregards the past – the equivalent of building a dam without researching the rainfall and runoff patterns. I thought we didn’t capitalise enough on the future at that conference. We built the dam, then we let the water out.

Any good as a reply?

By: paul imre

paul imre — Sat, 21 Jun 2008 10:18:08 +0000

So your 90% swarm test, “soccer + work” is an instant in time? Tells us where we are going, as the swarm has an identity and a focus. But what about the past? The strands have a value? Or do we only get a value once we have made the rope? More strands, thicker rope, more IQ? Or just an average? Or are the components summed up into a bigger number? When does the IQ think and therefore exist?