flowing motion

Ask your Chief Social Officer 5 questions

Posted on: August 18, 2009

I love a good protocol.  Today (Saturday),  Harvard Blog published 5 ways social media will challenge your business.  I’ve rewritten the list as the opportunities we should be look out for.

The list will work as a job description for your Chief Social Officer. Or, a  checklist for your Social Media Consultant.  Or, to focus the minds of employees who are dead keen to use Social Media in your business.

And if you cannot answer these questions, pick out a clutch of bright Gen Y in your company and ask them to answer them for you.

1  Where and how can we use social media tools, and where and how can we run our business much more easily (and lucratively)?

<        Tool                             Example                                                    >

<         Socially mediated linkages affecting our industry       Tools>

2  What issues might arise from social media (whether we use it deliberately or not) and how can we respond?

<          Situation                         Protocol, people & tools to respond >

3  How do our customers enjoy helping us and helping each other?

<          Example                                 Tools & resources to help them >

4  How do our employees enjoy helping us and who do we talk to away from work?

<          People we talk to                                        Resources we need >

5. When and where do we discuss the usefulness of our procedures for our business?

<          Discussions we have                     Key factors of our business >

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