flowing motion

Who is the largest social media team that you know? How long have they worked together?

Posted on: October 30, 2009

Academia and practice in social media – two different worlds?

Not many people I know in the social media world went to the Oxford Social Media Convention in September.   Actually, no one I knew went.It didn’t really market itself to social media practitioners yet it was replete with examples of social media work in both the USA and UK.

The essential character or soul of social media

My conversation with James Kemp from Nominet Trust and with Matthew Hindman, author of The Myth of Digital Democracy got me thinking about the professionalism of social media practice.

I like the ‘hacking’ atmosphere of social media. The hands-on try-it-out ethos is its history and its style. And for many of us, it is also its essence.

Would professionalism be counter to our ethos?

But I’ve begun to wonder – are we ready for more?

Are we ready to manage ourselves as professional units? Could we retain an ‘A’ team like quality – flexible, inventive, supportive and with specialized roles?

Who would be Faceman – smooth talking marketer? Who is B. A. Baracus, the man who can solve any technical problem? Who is Vin, the guy who can land a plan anywhere even though he is nuts? And who would be Hannibal? Who would strategize and adjust our prioities as the plan meets the enemy?

I sometimes get the impression that we all want to be in charge of everything and at the same time, work exclusively on parts we love.

We can’t really do both.

How can we build strong teams of social media specialists?

But if we are to build up teams and have the professional strength of working together, what would the first step?

No one discussed the formation of social media firms at the Oxford Social Media Convention.  I want to discuss the formation of social media firms.

Maybe we can have a session at the Social Media Mafia unconference in London on December 17?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

AddThis Social Bookmark Button

Categories

AddThis Social Bookmark Button

Last Twitter

  • RT @Channel4News: "Sometimes it takes an image to wake up a nation from its secret shame." Ben Okri reads from his extraordinary new poem a… 3 hours ago
Creative Commons License
All work on this blog is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
%d bloggers like this: