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Archive for the ‘social media & IT’ Category

Step-by-step instructions for setting up Ushahidi for your own community

I am setting up Ushahidi for a community and recording what I do step-by-step in the hope that other non-geeks like myself will find it easier to follow.


USHAHIDI is a crowdsourcing crisis information website that is available on an white label.  You can download it and customize it for your own community.

Set up a local host on your PC as a development environment

If you have never done this before, the first step you must get done, before you do anything else is to set up a “local host” on your PC.

What do you need?

You need nothing more than your ordinary household pc with an internet connection.

Broadbrush steps and jargon

To set up a local host on your PC, you are going to download a WAMP server that runs with Apache, MySQL and PHP.  This is a commonplace procedure used by anyone who develops a website on on their own PC before they move it to a public host in what is called a production environment -that is, a publicly accessible website.  Your local host will be your development environment.

Follow LifeHacker‘s instructions to make a WAMP servier

To make your WAMP server, I am going to refer you to an old post on LifeHacker.  That is what I used and it works just fine.  It will show you how to develop a wiki on your own computer.  That’s fine.  You will learn the whole process and a wiki on your own PC is useful for notes you need when you don’t have an internet connection.

So step one:  Make a “local host” so you can develop a website off line.  I am sending you to Lifehacker for instructions. Follow them carefully and in one hour or less you should have a working wikipedia on your PC.

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Disaster happens in a moment

Breaking news in 2010 were the earthquakes in Haiti and Chile. They happen suddenly.  They are disastrous.  They bring ruin for families.   We feel dreadful from afar and that is nothing to what the people in their midst suffer.

Ushahidi: Crowdsourcing Crisis Information

USHAHIDI is a platform that allows ordinary people to pool information about what is happening, who needs help and who can help.

Iwas developed ‘on the fly’ to report electoral violence in Kenya in 2008.  The Ushahidi team have since developed the platform and made it available as a white label for other communities to use.

You can see it here raising money for Haiti, monitoring elections in Norway, and cleaing snow in Washington, DC.

It needs a little IT know-how to use, but it is not beyond the skills of any household PC user.

6 broad brush steps for getting Ushahidi going for your community

This is the first of a series of posts showing you how to use Ushahidi.

I am going to assume you have  similar IT knowledge to me and step you through the steps as simply as possible.

I am currently upto Step 3. So bear my noobe status in mind and chip in, if you wish.

What you need to get started with Ushahidi

  • An ordinary household PC or laptop running Windows
  • An internet connection.

Later on you will need a website to host Ushahidi for the public.   If you don’t have a website address, or domain name, you might like to think of one, register it and arrange for hosting.  But one thing at a time!  Look at these 6 steps and see what is involved.

6 broad brush steps for getting Ushahidi going for your community

Step 1: Before we download Ushahdi, download software to allow you to develop your website on your PC.  In IT parlance, create a “localhost” on your PC.

Step 2: Ask Ushahidi if you can use their software.  They will send you a link.

Step 3: Install Ushahidi on your PC.

Step 4: Customoize Ushahidi for your community.

Step 5: Launch your version of Ushahidi on a public server that can be accessed by the public.

Step 6: Mobilize your community.

Get started early

You can see that if you intend to use Ushahidi to help with emergency-responses, you should probably have it all set up in advance and have practiced using it in simpler, less stressful circumstances.

Some very obvious applications would be organize something like Comic Relief.  I am sure you will think of others.

Next post will be to set up your PC as a local host.

Disclaimer:  I am up to Step 3 – so bear that in mind!

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What does it feel like to learn social media on the double?

My computer knowledge is like that old fashioned holy cheese that you never see in the shops any more.  It joins from end-to-end, and thankfully, it rests on a solid foundation of computer science, but it has holes from years where I’ve either worked with someone who was very good with computers, and they did everything, or we had little to no IT at work, and we were back to taking our work home at night or working on the back of an envelope.

So holes, I have. I know what it feels like.  But I have surrounding ‘cheese’ to guide me and some sense of the basics.

I look at people who are hastily climbing on the social media band-wagon.  And I wonder what that feels like.

How quickly can someone learn to use social media?

  • How happy are they to use a computer, or do they inherently distrust the box?
  • Do they use Google and email?
  • Do they have the first idea what to do when “everything changes”? Do they even have somebody to call when their router mysteriously stops working?
  • Do they use YouTube or Flickr?
  • Do they have their own website?
  • Do they use Skype?
  • Do they know anyone on Facebook or Twitter?
  • Do they blog or know anyone who does?
  • Have they set up a web2.0 community?

And this is on the technical/use side.  What social skills do they have?

  • When was the last time they spoke to a stranger (about something meaningful or useful)?
  • When was the last time they were surprised by a stranger or formal acquaintance?
  • Do they relate as readily to a 15 year old as to a 45 year old as to a 75 year old?
  • Do they talk easily to people of all walks of life and cultures or do they get confused?
  • When was the last time they worked in a group when they were not “in charge” or “following orders”?
  • Can they make the distinction between ‘letting things unfold’ and ‘being lazy”?
  • Do they make the distinction between stiff “politeness” and warm “courtesy”

How quickly can someone take up social media?

My own best guess is that it would be a couple of years to learn social media from a good start.   For many people making a standing-start, it might take a decade because they need to learn a whole new set of social skills.

I don’t even think training courses are sufficient.  Training is for people who have the basic ‘education’ needed to turn general skills into specific, contextual skills.

We can train a geek to set up social media and we can train a community organizer to use social media.  For a deeper understanding, and wider reach to the larger community, we need systemic change.

We need a roll out which helps change the way we do business with each other and increases the use of technology on a day-to-day basis.

Which firms will win the social media race?

I know this is a big ask.  And that is why it is a revolution.

Firms which don’t go through a big re-think are likely to be overtaken by ‘new kids on the block’ who aren’t carrying the baggage of old ways.

Individuals should just get moving using social media at home for personal business and doing community work.  Then move to socially-mediated organizations as soon as they can.

Investors will be watching.  Many are disbelieving that life is changing.  Well, I have seen that before in other contexts.  They will lose their shirts.  Early adopters, though, will not necessarily make much money but they will make a lot of contacts.

Timing is of the essence.  But as we cannot switch without skills and experience, gaining both is key to our future prosperity.

For all of us, doing ‘two’ both at once is key – continuing to make  living from the old (which will get overtaken) while investing in the new.

While the big institutions don’t manage the change, we will have  to do it ourselves – work in old organizations and socially-mediated organizations at the same time.

Social media in disaster response

Yes, where were we?  Social media was in Iran .  .  .   but not Haiti.  Or did I miss something?

This week, I listened to a very good “post mortem” on our response to the earthquake in Haiti.  A surgeon had mobilized an entire team, got funding for a plane and then discovered the realities on the ground.  First, they were diverted to the Dominican Republic. Then they found conditions in Haiti very different to what they imagined.

These were my three takeaways.

#1  Western professionals are very accustomed to have a system around them that they forget that someone has to organize the lights, the water, the diesel, the cleaning.  In other word, the system in the west has become so taken for granted that it is invisible.

#2 The doctors lamented that no one seemed to take charge and coordinate.  There seemed not even to be a map (though there might have been) to help first responders see where different services were located.  It’s not enough for us to each take the initiative, even if our initiative is breathtaking in its brilliance.  We must have a way of coordinating ourselves.

#3  The doctors didn’t mention social media.  It is likely that cell phone towers were destroyed by the quake. But where was the social media response?  Don’t we have the capacity to move in with temporary towers?  What kind of dashboards are up-and-ready to go?  Do the Red Cross, UN and Medicins sans Frontiers, etc have social media packages ready to roll?

Does anyone know?  Who is working on social media in disaster response?

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The challenge of social media

I’ve recently been given two independent but related challenges.

Joe Tooman of BizLink asks:  Which of the FTSE100 companies will use social media in the next 3 years and what for?

Tom Morris, warrior geek philosopher set this formal philosophical test:  Which business in the world will not benefit from social media?

My Answers

I painstakingly looked up each of the FTSE100 companies and sorted them into piles. I found myself thinking about the purpose of the company, rather than its raw materials, processes or customers, and that led me to what has been my chief insight.

Competition between businesses will not matter very much. Once social media kicks in within a sector, the sector will change so much that we will effectively have a new segment.  Now the Boeing 787 has flown, who will seriously ever try to build a plane from start to finish (yeah, I know, AirBus).

Old strategic models matter less than our social purpose.  What is it that we want to do?  And what are the different ways of achieving our purpose.  Hence the title:

Social media is a river of social purpose undermining the foundations of old companies.

As for Tom’s question, I think it is excellent.  When I first began thinking about business models and social media, I thought there might be some businesses, like mining and the army, which would be scarcely affected by social media, but his question sharpened my appreciation.

Social media is like the telephone and the penny post. It is such a radical change in communication that it affects everyone and everything.   The only question will be how and when.

A new question

So that is the question.  How and when will social media affect any particular business?

Let the party begin!

Dear 2010 – phishing, scams and poor service from corporates

My first task of the New Year was to block any possible damage from a phishing exercise.  I received an email from “Virgin Media” saying my direct debit had bounced and that I should login to their ebilling to sort it out. I did.  But didn’t reset my details.  I went first to my bank site to check what was happening then looked at the email more closely.  I followed up an odd looking html address marking the place of a blocked picture and discovered this was a scam.  The owner of the website address had posted the details on 30 December 2009.  I was disappointed that Virgin hadn’t warned its customers and set about changing my passwords.  What a mission. I’ve still to drive to the next town to change the passwords at my global bank, locally.   You know who I am talking about.  The local branch is good but their global IT sucks.  What would happen if I was 1000 miles away from the local branch as in my last billet?

Social Media: at least we acknowledge #So.ME

With this dismal start to 2010, I calmed down with a cup of coffee and read blog posts with a jaded eye.  Straw men.  Blither and blather. Eventually, I got my head in order and replied to a post on Made in Many.  I think my reply will be incomprehensible to them but it may make perfect sense to people from turbulent places.

  • Social Media is a revolution.
  • It perhaps was not a deliberate revolution but those who wanted social change are chortling.
  • The old guard and the old guard who have got left behind are fretting.
  • The old guard who are fretting are wishing away the changes to communication and pecking orders.

So far, so ordinary or so “dittohead” to use Social Media slang.  This is where experience of living in a place that changed rapidly and often helps.

Social Media and Wars of Liberation

There are plenty of times in life when change is discontinuous.  We may have seen the change coming. We may not.  But discontinuous change is by definition abrupt and more importantly changes who are the winners and losers in life.

We are quite happy with change when we are winning.  We are obviously distressed when we are losing.

What do we do with people who are distressed by change?

First, let me tell you what does happen.

  • They “get it” and join in
  • They resent it and try to use their residual status to negotiate the change away (they try to blackmail us).
  • They resent it and “go underground”
  • They exit or withdraw
  • They are ejected.

We notice the second group and we are eventually bitten by third.  The fourth and fifth might cost us through their loss.

Let’s deal with the second group, as they were the subject of the Made by Many post.

If this had been a War of Liberation, we would have deliberately set out to change the pecking order. We would have had little sympathy for the losers but might have pragmatically included them in a policy of reconciliation ~ not because we loved them, you understand but to mitigate the cost of groups 2 to 5.

The parallels between social media and Wars of Liberation

Social Media was not a deliberate War of Liberation but it has similar revolutionary effects.  The old guard is being displaced. They could join in but for the most part they refuse.  Should we just ignore them?  Should we chide them for their surliness?

I don’t think so.

What should we do about people with high status who are trying to “wish away” change?

I think there is no going back. Social media has introduced a more democratic world.  Not a perfectly democratic world but a more democratic world.

I won’t be blackmailed by the old guard who refuse to use social media and use their old positions to try to block change.

But I will lay out a clear road map and tell them

  • How to take part
  • How they will benefit
  • Make them feel welcome

The issue is inclusion

I won’t be blackmailed. But I will put myself out to welcome them ~ because that is the issue. They have to come to terms with the new pecking order.  That is unavoidable.  And they will do that faster when they feel welcomed and accepted.

But there will, sadly, be those who persist in undermining or feel they have to “leave”.  We can only regard each of those as our failure to show them possibilities.  We can only regard each as a failure to show them possibilities.

Social change is never pretty.  And those who lead it should budget for side-effects.  They don’t have to put up with blackmail. They do have to budget for showing people the way (or spending money on defense).

You see, this is a common story. It’s happening as we speak in other arena too.

Social media is a peaceful revolution. But it is a revolution.  We have choices.  Go with history. Or don’t.  Lead others. Or don’t.  When we confront history we get hurt.  When don’t help confused people understand, we get hurt.

Social Media needs to do the work of bringing people into the fold

We need to get organized.  We cannot leave people behind.  Yes, it is their choice how they use social media but have we truly shown them how and assured them of their welcome.  Not their old status but the freedom to interact on the same terms as everyone else.

It is too expensive to leave people behind. We have to try again. And again. And when we are tired. Let someone else try. Maybe that is all that is needed to let the light burn in their eyes.

Dynamic not static portfolios

For some time now, I’ve been interested in creating online portfolios for students. Students could start a blog, they could start a chat room. They could do any number of things.

In the long run though, they don’t just want a portfolio of who they are. Life isn’t only about ‘stock’, it is about ‘flow’.

We want students who are at ease with the interconnected world and who can get things done when and where they need to get this done. Our portfolios need to be organized dynamically, around ‘doing’ and ‘action’.

Jane McGonigle lists the social characteristics of ‘new’ work.  Adnan Ali has a list of 6 technical skills which we should all be able to do in a rudimentary way.

6 technical skills for getting the internet on your side in the career of your life

I think it would be reasonable for students to have a course where they do a project on each of these 6 skills. Moreover, they should think up experiments to ‘break’ their work ~ that is, to test its limits. In that way, they learn to think analytically rather than subjectively about what they are doing and move from being amateurs to professionals.

1. Market Identification

Understand the structure of the internet as it lies today.

Which keywords do people use to label their work and how do the keywords vary from one group to another?

2. Conversion Model Development

Understand the actions that are taken on the internet.

What action do they want people to take on their page? How is that action depicted? How is it counted? How is it aggregated to have value to the business?

How are various actions connected onwards, for example, through petitions, paypal, etc?

What proportion of visitors are likely to take these actions?

3.  Landing Pages

Understand the ease with which people use the internet

What do visitors see when they arrive and does the page fulfil their needs? What are the different kinds of landing pages (FAQ, blog, profile, etc.) and what solution it is providing? How usable is the page and how does usability affect conversion?

4.  Traffic generation

Understand how people find pages on the internet

How do people find a website through Google? How does a page rise to the top of search? How do advertisements draw traffic? How can we compete for advertising space that draws the best traffic (for us) and how much does it cost?

SEO, Pay per Click, Pay per Acquisition are the technical skills here.

5.  Conversation Management

Understand the 2 way web and our preference for interaction on sites where we control part of the conversation

How can we stimulate conversation between 2 or more people? Why does bringing them together assist them (and us)? What is our role? Should we host the conversation or take part in a hosted conversation? What makes a good conversation?

6.  Analytics Tracking

Understand the mechanics of tracking web traffic and simple experimentation

Track every part of the value chain and run simple experiments to test proposed changes using Google Analytics and other automated tracking mechanism.

Career Psychology and the Internet

One of the principles of career psychology is to train at the ‘level’ that you intend to work.

We want students to manage their entire career, not small parts of it. From the outset then, students should set up a portfolio and ask themselves each week and each month, what did I achieve? How did this portfolio help me achieve and how have I displayed my achievement?

Then each month, they should take one of the six parts and do a focused project to learn more skills. Let’s imagine they have done this 7 times from the beginning of their GSCE curriculum (2 rounds), through university preparation (2 rounds) and through their bachelor’s degree (3 rounds). It is very likely that they will be highly accomplished and goal oriented by the end.

For those of us late to the party, well we can just begin! In a year, we should be as good as a 16 year old! We’ll get there!!

Computers have never put anyone out of work!

I got my first job using a computer before I could use one!  I had been given a massive job calculating a correlation matrix for 500 or so people on 35 variables and I had 6 weeks to do it.

I didn’t fancy spending my summer doing clerical work, so I took a week’s course in programming, barely understood a word, talked my way into the University’s computer centre, found a programme, and finished the job in 3 weeks instead of the 6 weeks allotted. Two of those weeks were spent looking for a comma, though I didn’t know that then.

The last three weeks of my 6 week job were spent teaching at the Institute of Personnel Management, administering psychological tests to select junior bankers, and writing up the manual for a set of tests.

Herein, I learned three important lessons about IT

#1 Computers really can cut out the drudgery of office work.  Think how nice it is to cut cutting out 90% of the time you spend on paperwork.

#2 When you don’t know what to do, ask. Often the problem is something trivial that is obvious to someone who has done a similar job before

#3 Computers have never put any one out of work.

But will social media or web2.0 put people out of work?

The troubles of newspapers in today’s world has led me to wonder if it is still true that computers have never put anyone out of work. We hear of newspapers shutting because of competition from bloggers and Twitter.

Is it possible that web 2.0 will put people out of work where web 1.0 didn’t?

After some thinking and scouting around, my best guess is no. Work will change and some newspaper owners may not achieve ‘rents’ they achieved in the past. But the work is still there.

Big institutions need to manage an institutional voice

Today I looked at the NZ Labour Party blog and really, they could do with some professional journalists on their staff.

What does it mean to be authentic when you represent an institution

I know we all want an authentic voice on web2.0. I love it that Paulo Coelho is on Twitter and has real interviews every night.

A NZ Labour Party blog though, represents an institution. There is nothing wrong with MP’s dictating their blog post, or drafting it, and sending it to an editorial team who sub it and check it for coherence (dotting the i’s and making sure it toes the party line).

That’s what Obama does with his speech writers. He is in control and they work on replicating his voice.

In a political party, the MP’s would initiate content and the sub’s would tidy it up using the MP’s voice.

Because the Labour Party is a team, an editorial team would also check whether posts support or contradict each other, extract emerging teams and even hold up a mirror to MP’s about what they are saying and how it might be perceived by their audience.

There is nothing wrong with a service like this running in the background. It is no different from teaching people to write and edit, or, taking a degree in politics and history.

After all political voices aren’t ‘born’. They don’t come ready-made. They are cultured.  And we join political parties to work together on something we find important.

Social media creates better work for us all

So no, I don’t think social media puts people out of work. Social media allows us to work together and accomplish more than we did before.

Social media will not put journalists out of work. It will generate more opportunity for them.

And it may generate better work, in new career tracks, with more opportunity to influence the world.  Lucky them to lose old ways and find new.

2 months to go in 2009!  Are you on target to meet your goals?

One of my goals in 2009 was to increase my blog traffic.  In January, I reviewed my blog and what I had read about good blogging and bad.

As ever when we have a big push, we often achieve what we want, and learn that quite different rules apply than ones we had previously thought. This is my story of how my blogging goals shifted as I coped with the ebb and flow of 2009.

The received wisdom in blogging amount to

  • Stay at the top of people’s feed readers
    • Have an RSS feed so people can subscribe
    • Post often
  • Be found in search
    • Choose keywords for which you want to be known
    • Include them in the title and in the body of the post
  • Great content
    • Write scanable short posts
    • Show the benefits of post to the audience
  • Comment on other people’s blogs
    • Your interest in their work is your best advert
    • Your comment provides a permanent link back to your blog which humans follow and which Google counts for page rank

These are the blogging rules I would add

  • Comments
    • Cut out the elaborate logins with Disqus etc.  People will leave comments if you let them do it quickly
    • Have an RSS for comments as well the post and have it next to the submit button
  • Take search seriously
    • Alexa rankings will tell you what percentage of your traffic is from search
    • Mine is low – less than 10%.  Obviously I could improve that.
  • Great content
    • Write for yourself.  The pros do write great magazine pieces.  Write normally and develop your own style.
    • Alexa rankings also tell you the bounce rates, the number of pages each visitor reads and the time spent on site.  I have a very low bounce rate (below 25%), high number of pages (above 5) and high time on site (more than 5 minutes).
    • Google Analytics also gives these numbers.  I use WordPress.com which doesn’t allow a link to Google Analytics
  • Get recommendations
    • Your real goal on the internet is to get people to recommend you.
    • Visiting your site is a recommendation.
    • Commenting on your site is a recommendation.
    • Commenting on other people’s sites is a recommendation (even though it is made by you!)
    • Also Stumble your post and use tags from their basic list of categories.  You will get 50-100 hits from your own recommendation.  Among those visitors some will give a thumbs up.  Your traffic and your chances of another thumbs up goes up exponentially with each thumbs up.

My Results for 2009

I started well in 2009 driving up my traffic upwards each month to 5 000 hits a month which was my modest goal.  Then I got busy on other things and my blog suffered.  In September, I got back to blogging and began to blog more than once a day to catch up.  I also started to use Stumbleupon better.

I probably won’t make 60 000 for the year, but better still, I’ve discovered the art of getting 10K a month.  Such is the result of making a big effort. We learn.

And our goals change accordingly.  Ultimately we set goals to give ourselves control.

In what areas of your life are you in more control than you were last year?



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Computing and printing costs in an office

In my early days as a young academic and energetic and ambitious psychologist, I had many spirited discussions with the Director of our Computing Center.  A full Professor of Chemistry, he favored computing power.  Like many psychologists, I wanted better peripherals.

When we use computers in business, the cost of

  • inputting data and
  • printing reports

is far more expensive than an extra ten minutes or so every week on number-crunching.

Our costs come from

  • The peripherals for putting in data
  • The time to tap in data
  • The time to check the data
  • The time to print reports
  • The costs of peripherals otherwise known as printers
  • The costs of consumables

And for that matter –

  • The cost of checking out the best deals
  • Designing an efficient system and training people to use it.

A good inexpensive black-and-white office printer

This week someone asked me to recommend a printer and I’ve looked around for the best printers available right now.

Brother are still making their ‘disposable’ printers that are well worth looking at.

The cost structure of a printer goes like this:

#1 Do we need color printing and any additional facilities like copying?  If not, look for a MONO LASER printer.

#2  Search for the best deals locally and on Amazon

  • The two will give you a good comparison of cost prices and Amazon has good reviews.
  • Amazon will help you consider what extras you should buy.
  • You can also compare the cost and time of driving to your neighborhood big box store with buying from Amazon.

#3 Now think how much printing you do

You have three things to think about: how fast you must print and how often you print and how much you print each year.

  • I’ve found 15 to 20 pages per minute (ppm) quite fast enough, but some printers promise 30 ppm and are horribly slow.  So keep an eye out for complaints on the reviews.
  • Every printer has a limit to what you can print per month without overworking it.  200 to 500 pages is typical for an entry level machine.  That is a lot of paper – half to one ream! Do you do more than that?  Will you make your machine distinctly unhappy?
  • Your annual print is 12x your monthly print, of course.  This number is important for costing your printing and planning ahead.  So read on!

#4 Laser printers come with five costs: the printer itself, a drum, toner, a USB cable and shipping

  • The USB cable is cheap – a few British pounds.  Just make sure you have one. Printers often ship without one!  If you are discarding an old printer, you may have one that is in good repair.
  • Some printers combine drum and toner.  The advantage of Brother machines is that they separate the drum and toner.  Here is where it gets interesting.  The drum is almost as expensive as a printer.  Hence, when the drum is ‘kaput’, you throw away the whole printer and buy another one!

The drum comes with an expected life in pages, say 12 000 pages!  Yay! You can plan ahead.  If you print 500 pages a month, give-or-take, your printer will last you for two years!  If you are chancing the monthly print rate (see above) and printing 12 000 pages a year, your printer will last you, say, one year.

One cost – the administration cost of buying your printer – has just plummeted because you can plan ahead!

  • The toner usually has a lower rating – say 1500 pages.  Toner is not cheap, so it is a good idea to cost it for the lifetime of the printer – or the drum, in this case.  Divide the toner rating into the drum rating and work out what ink will cost you for the life of the printer.  You can buy enough toner for the life of the drum.  If you don’t print a lot, you can bear in mind that toner does have a shelf life and there can be other reasons why a printer may not last several years (coffee, theft, lightning strikes), so maybe buy enough toner for a year ahead.  Also consider whether the model is new or nearly obsolete and whether toner will be on the market in two year’s time.
  • And then there is the cost of the printer itself.  Usually entry-level mono lasers cost as little as a good inkjet and ship with the drum and a small toner cartridge worth 3000 pages or so. The documentation is usually vague on this but you can ring up the local store and ask!

#5 Work out your printing costs!

  • Now you can cost your printer – purchase cost (plus tax) + USB cable if you need one + shipping or trip to the store + drum (no cost because it comes with the machine) + toner for one year.

Brother HL- 2037

As at end of October 2009, Brother has a machine selling through Amazon with the following costs:

  • Printer including drum worth 12 000 pages – GBP70.00
  • Cable – GBP3.00
  • Shipping – GBP0.00
  • Toner – 1 included, but good for unknown pages. A new TN1005 is good for 1500 pages (3 reams) that sells anywhere between GBP55.00 and GNP35.00
  • The machine should be good for a further 6 lots of toner using up the 12000 page life of the printer.

I am going to recommend this printer and wish I had bought one for myself.  I used a similar version when I was teaching.

I bought one at the start of each year and bought enough toner to last the life of the drum.  It worked perfectly (though as an academic I used one with longer drum life of 25 000 pages which lasted roughly one year.)

For a lot of small businesses, 12 000 pages will last many years.  S0 it is important to buy a new model and the Brother HL-2037 is the newest.

Amazon Associates

I am also going to use this to check the Amazon Associates scheme so if you want to “buy me a cup of coffee”, you can follow this link!

In Association with Amazon.co.uk

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