flowing motion

Posts Tagged ‘Blog

The mark of a good businessman is that he can succeed in bad times

Anyone can do well in a rising market.  When an economy is doing well, people trade with each other.  I make bread and I swap it for your milk.  While I am making bread, you plough my field.

In a sophisticated economy, we make the exchange process easier by swapping goods & services for money.  It’s easier all round.  And the sovereign ~ the king, queen, president or government ~ demands their share.  That’s called taxes.

In good times, we simply slot into the system.  Its easy.  Somebody wants something done. We do it. We get some money.  Our options improve.

In bad times, everyone tries to do everything for themselves.  It is harder to specialize because no one wants to trade their speciality for yours?

Is it?  Why is it so hard?

Why not just walk up to the person who has what you want and make an offer. I can do this for you if you do that for me?

Why haven’t you just done that?

Some where along the line we’ve lost our ability to think for ourselves

If we intend to be successful, in bad times and good, we have to be a little clearer about what we offer.

Here are 3 questions to ask and answer.

#1   What do I really enjoy doing?

Think about when you experience ‘flow’, that wonderful feeling when you are so engrossed that you loose track of time (and are late for the next think.)  Young people often experience flow in sport.  Where else have you experienced flow?

Now commit yourself to doing more of that.  Commit yourself to remembering when you experience flow.  Commit yourself to experiencing more flow, more often, and very frequently (every hour?).

Good.  Now we are enjoying ourselves we help others enjoy their lives!

#2   When do I bring the light to other people’s eyes?

When you are in flow, it’s unlikely that you are looking in the mirror.  If you were, it is likely you would see a magnificently radiant and happy person.  You eyes will be alive and dancing.

Everyone wants to feel like this.  When do people around you feel flow?  When do their eyes light up?

What is that you do that brings the light to other people’s eyes?  Which things do you love to do and which of these make other people so happy that their eyes sparkle with pleasure?

Where does your deep gladness and the world’s hunger meet?

It’s a humbling experience to think of these sweet spots, isn’t it?  We don’t feel bold and brazen. We feel shy.  We feel hesitant.  We feel gentle.  We feel calm.  We know that this is our mission.  This is what we have been called to do in the ‘family of things’.

#3 Why do their eyes light up?

But we aren’t sure how to begin.  How do we grow this sweet spot where we are bringing a light to other people’s eyes?  We ask “why?”  When their eyes light up, what story are we helping them live?  What “flow” are they experiencing at that moment?  Who are they at that moment?  What is their purpose?

What essential information did we provide in that moment that helped their story come true?

We need to tell their story.  We need to take a photo and write a blog post.  Day-to-day, let’s document the place where we made someone’s story true.

That’s the point where we have something to trade

And to return from the poetic to commerce, it is at this point that we have something to trade.  We understand what we love to do.  We know when our pleasures are pleasures for others.   We understand their stories and we able to make them come true.  We can walk into someone’s shop or business and say to them, “I can do this for you.  Would you be able to do this for me in exchange?”

Capture those micro-moments when someone in your life lit up!

Now get on with it!  Opening a Posterous blog will take you a few minutes. Getting out your camera will take even less.  And send me your link!  I want to see you capture those micro-moments when someone in your life lit up!

2 months to go in 2009!  Are you on target to meet your goals?

One of my goals in 2009 was to increase my blog traffic.  In January, I reviewed my blog and what I had read about good blogging and bad.

As ever when we have a big push, we often achieve what we want, and learn that quite different rules apply than ones we had previously thought. This is my story of how my blogging goals shifted as I coped with the ebb and flow of 2009.

The received wisdom in blogging amount to

  • Stay at the top of people’s feed readers
    • Have an RSS feed so people can subscribe
    • Post often
  • Be found in search
    • Choose keywords for which you want to be known
    • Include them in the title and in the body of the post
  • Great content
    • Write scanable short posts
    • Show the benefits of post to the audience
  • Comment on other people’s blogs
    • Your interest in their work is your best advert
    • Your comment provides a permanent link back to your blog which humans follow and which Google counts for page rank

These are the blogging rules I would add

  • Comments
    • Cut out the elaborate logins with Disqus etc.  People will leave comments if you let them do it quickly
    • Have an RSS for comments as well the post and have it next to the submit button
  • Take search seriously
    • Alexa rankings will tell you what percentage of your traffic is from search
    • Mine is low – less than 10%.  Obviously I could improve that.
  • Great content
    • Write for yourself.  The pros do write great magazine pieces.  Write normally and develop your own style.
    • Alexa rankings also tell you the bounce rates, the number of pages each visitor reads and the time spent on site.  I have a very low bounce rate (below 25%), high number of pages (above 5) and high time on site (more than 5 minutes).
    • Google Analytics also gives these numbers.  I use WordPress.com which doesn’t allow a link to Google Analytics
  • Get recommendations
    • Your real goal on the internet is to get people to recommend you.
    • Visiting your site is a recommendation.
    • Commenting on your site is a recommendation.
    • Commenting on other people’s sites is a recommendation (even though it is made by you!)
    • Also Stumble your post and use tags from their basic list of categories.  You will get 50-100 hits from your own recommendation.  Among those visitors some will give a thumbs up.  Your traffic and your chances of another thumbs up goes up exponentially with each thumbs up.

My Results for 2009

I started well in 2009 driving up my traffic upwards each month to 5 000 hits a month which was my modest goal.  Then I got busy on other things and my blog suffered.  In September, I got back to blogging and began to blog more than once a day to catch up.  I also started to use Stumbleupon better.

I probably won’t make 60 000 for the year, but better still, I’ve discovered the art of getting 10K a month.  Such is the result of making a big effort. We learn.

And our goals change accordingly.  Ultimately we set goals to give ourselves control.

In what areas of your life are you in more control than you were last year?

 

 

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