flowing motion

Posts Tagged ‘conversation

Are we thinking about viral campaigns back-to-front?

At Bucks08, Toby Moores made the point, as did others, that social media amplifies what is already there.

Perhaps another important point is that social media allows us to measure what is already there.

Here is a report on the US Presidential candidates. What is noticeable is that our use of social media changes after a significant event.

Widget-capture goes up when a candidate has just won a major primary, and falls when they have consolidated their position – meaning, I think, that social media is not a result, but an action we take to make something happen. We are a sensible lot, so if McCain has won, there is no need to capture widgets! If we want to push our candidate on and they are winning, we join in.

Also note that 80-90% of Obama’s widgets are not captured from official sites. Hence my deduction that social media acts as a trace that allows us to understand our community better.

The value to someone investing in social media is increased clarity, rather than increased sales. They still need to get out there and do their thing – write good policy, give good speeches, recover from errors, build alliances, court super-delegates etc.

And if this theory is correct

Widget-capture should fall, when one of the Democratic candidates concedes, and widget-capture should fall for both of them unless at that point the competition with McCain hots up.

Comments??

Addendum

Just so I don’t lose it: after I posted this I commented on an HR blog on the Ron Paul effect – whatever that is!

“I think the return is like any group conversation. You have to be in it to influence it and you have to be willing to be influenced in turn. People trying to ‘use it’, ‘lose it’ at this juncture.

I don’t think the web is an echo chamber as much as a “broken telephone”. News goes out, it is picked up days later, it is repeated without checking, etc. etc. The onus is on the individual to verify information. The danger is in treating it like an authoritative source – we become the journalist – we have to check and double check.

So what do we get? We observe what people are willing to repeat?? That in itself is instructive and tells us a lot about a source. So we can tell three things a) competence b) popularity/fashion and c) network.”

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I have just rediscovered Aloha Coaching and found their post on conversations:

Bronze is earned from listening to our own voice.

Silver is earned from incomplete conversations.

Gold is earned from voices that are struggling to be heard.

And how do we do this?

In addition to aiming for gold: to hear the voice struggling to be heard,

2.  Be patient with silence.

1.  Still our own inner voice

Have you seen Jill Bolte Taylor’s TED lecture on her “stroke of insight”?

Jill is a brain scientist who had a stroke quite young.  She describes what it felt like to lose the left side of her brain which governs our serial processing – our inner voice.  She cries when describes what it was like to be fully aware of the world via the right parallel processing side of her brain.  I think they were tears of wonder (though I am sure it was pretty scary too).

I think implicitly she was advocating the idea that we put far too much emphasis on our left brain, serial processing, “I”, “to do” list brain, and not enough attention to what is happening almost imperceptibly around us.

Paulo Coelho

Paulo Coelho advocates similar idea.  I have found the idea of looking towards the horizon quite useful and particularly of listening to sounds as far as I can hear.

Galba Bright of TuneupyourEQ has been talking about reflection.

In my experience, some people who are very in tune with the world don’t reflect much.  I think that those of us who are have strong serial processors need to make time to relax, reflect and recreate.  In the hurly-burly of the world, we can become increasingly inefficient otherwise.

Does stilling our inner voice reduce our own motivation?

I don’t think so.  Indeed the opposite.  It allows us to hear ourselves too.

Our serial ‘doing’ brain is important.  It is what we use during “flow”, I think.  Maybe a neuro-scientist could comment on that.  When we are in the flow of action, we aren’t listening to anything outside that activity

We need both – action and stillness.

The big dilemma is when we get caught in one or the other!

I am just finishing a sabbatical and have the most awful resistance to getting going again.  I know from experience that the adrenaline high of action will take me away from the peace of reflection, and when I am in that place, I will resist coming down.

Have you experienced anything like that?


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