17 facts about Twitter and Facebook graph in UK for your PEST analysis

Posted by: Jo Jordan on: August 2, 2009

In: social media & IT
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Facebook is “who knows who” in London?

If you want to find someone in the UK, go to Facebook. 1/3 of the country is there and more than 1/2 of our internet users are there. 3/4 of Londoners are there.

Because so many Londoners are on Facebook, it is also London party. Just over a quarter people in the UK live in or close to London, but nearly half of Facebook members are Londoners

Almost everyone who uses Twitter is on Facebook. Its easier to say that 1 out of 7 Twitter users do not use Facebook.

But as 6 out of 7 of their Twitter friends will be on Facebook, they are well connected!

The question is whether you can find the other 2/3 of UK residents through your Facebook network. It would be work a try, wouldn’t it? Can you find and meet anyone of the 61 million people beginning with your Facebook network?

The picture

Twitter & Facebook Users in Users

The numbers

I made the diagram using the online chart maker, Chartle, using the numbers below, some of which I got from Google Adplanner on 2 August 2009 and some of which I got from Wolfram Alpha.

1. People in the UK : 60.8 million

2. Internet users in UK : 40 million (66%) (2006 – probably higher now)

3. People in the work force before the credit crunch: 29 million (almost 50%)

4. Young people 13-16, 16-18 and 18-24 who are not in the workforce but who are active internet users: Unknown (do you know?)

5. Retired people who are not in the workforce but who are active internet users : Unknown (do you know?)

6. People in the London : 7 million (about 13.5% of UK residents)

7. People in the wider London metropolitan area : 13 million (about 27% of UK residents)

8. People who use Facebook in UK : 22 million ( about 35% of UK residents and 55% of UK internet users)

9. People who use Facebook in the wider London metropolitan area: 10 million (77% of residents, 25% of UK internet users, 17% of UK residents, 45% of Facebook users)

10. People who use Twitter in UK: 3.5 million (6% of UK residents and 8% of UK internet users)

11. People who use Twitter and Facebook in UK: 2.9 million (7 % of UK internet users, 13% of Facebook users and 83% of Twitter users)

12. People who use Twitter and not Facebook in UK: 0.6 million (17% of Twitter users and 1.5% of UK internet users)

13. People who use Twitter in the wider London metropolitan area: 1.8 million (18% of London internet users)

14. People who use Twitter and Facebook in the wider London metropolitan area : 1.5 million (15% of London Facebook users)

15. People who use Twitter and not Facebook in the London metropolitan area : 0.3 million (3% of London internet users)

16. People from outside London who use Twitter and Facebook: 1.4 million (12% of Facebook users)

17. People from outside London who use Twitter and not Facebook: 0.3 million (difficult to know the percentages)