I love mashups and I love seeing online data that we used to bury in fusty dusty archives.

The Canadians, bless their cotton socks, have taken the personality scores of Toronto residents who logged in online and produced some heat maps.

Follow the link to see which parts of Toronto are

• Introverted or Extroverted
• Emotional Stability or Neurotic (Intense)
• Open to Experience, or Not
• Agreeable (or scratchy)
• Conscientious

These are Canadians, hey.  So they are all conscientious.  But the city otherwise differs. Categorizing a place as one or another or neither, then we have 3×3x3×3 =81 personality profiles.  Decide the character of the place you would like to live and move in?

PS If they weren’t Canadians, there would be 3x as many profiles = 243 choices!

As for the technique, there are 3 steps for compiling personality maps

1. The personality test is online. Anyone can log in and they are asked to add their postal code.
2. Average scores are calculated for every postal code with more than 10 people.
3. The averages are mapped on a heat map.

Done!

Technical Aside.  The personality test is commonly known as the Big Five.  It is the agreed “periodic table” of personality.